Keith Schofield‘s latest playfully-shot piece for Captain Morgan is eager to break people from doomscrolling with these opposable digits forcing their owners out for a drink. Produced by Caviar London with Anomaly, the execution of ‘Thumbs’ is made all the greater by the attention to detail on the mini-props and reimagining of Sisquo‘s ‘Thong Song’. Multi award-winning Keith is known for bending his on-camera effects as far as he can, resulting in an understated comedic edge that keeps the audience in on the joke. He has shot campaigns for major clients including the Emmy Awards, Mountain Dew, Skoda, Dr Pepper, Nintendo, and countless more.