Directed by Lucrecia Taormina in partnership with Wieden+Kennedy Tokyo, Korea’s largest food brand, bibigo, has launched a new global campaign encouraging the world to ‘Live Delicious’. The piece shows how there are many different ways and occasions to ‘live delicious’ while capturing that K-pop energy.
View more of LUCRECIA TAORMINA‘s work here.
Working with agency Publicis Sport, Steven Briand from Bounty Banana has directed a new piece for Visa, featuring French athletes Sasha Zhoya, Vincent Milou, Nelia Barbosa, Eugénie Le Sommer and street art by Marko 93. One year before the Olympic and Paralympic Games, Visa is celebrating Seine-Saint-Denis (93) with a film produced in collaboration with local talents, highlighting their passion, their pride and the opportunities offered by Visa thanks to various actions put in place.
View more of BOUNTY BANANA‘s work here.
1stAveMachine‘s Maxime Bruneel has created a short film for Adidas, which features Manchester United football legend, Roy Keane. Working with creative agency Homeground, the spotmarks the occasion of Manchester United’s third kit seeing the return of the ‘Red Devil’ logo – for the first time in 50 years.
View more of MAXIME BRUNEEL‘s work here.
Furlined‘s celebrated directing duo, Speck & Gordon, have collaborated with American agency, 22Squared, on a new campaign for Toyota, which was shot on the same volumetric stage as ‘The Mandalorian’. Titled ‘3rd Wheel’, the spot highlights how the 2023 Corolla is even more dependable. Insights behind the Corolla spot include that 75% of Gen Z drivers (ages 18-25) view their vehicle as a ‘third space’, making comfort, predictability, and trust pivotal decision factors.
View more of SPECK & GORDON‘s work here.
Screening at the 2023 Toronto International Film Festival, Jasmin Mozaffari‘s latest short film, ‘Motherland’,will close the Short Cuts programme. Written and directed by Fela’s Mozaffari, and inspired by the story of her own parents, the film – set in 1979 at the height of the Iran Hostage crisis – sees its protagonist, Babek, meeting his fiancé’s parents in the United States, and having to confront the realities of what it means to be an Iranian immigrant in a patriotic, post-Vietnam America.
View more of JASMIN MOZAFFARI‘s work here.
One of the most iconic music video directors of our time and Fela‘s co-founder, Director X places a modern twist on the classic, ‘Robin Hood‘ tale. Executive-produced and directed by Director X and starring Jessye Romeo as Robyn Loxley, the eight-episode series sees its titular character as a member of ‘The Hood’, a masked hip-hop group who create viral videos online. Produced by Boat Rocker in association with Corus Entertainment, ‘Robyn Hood‘ aims to uncover the similarities between current affairs and the gilded age of the classic’s original setting. The series is set to premiere on September 27.
View More of DIRECTOR X‘s work here.
Believing that everyone deserves to love their hair, Kajal‘s collaboration with L’Oreal highlights the necessity of widespread education on textured hair. The nostalgic spot encourages people to take pride in their curls, coils and texture, with L’Oreal offering a platform and tools to help change history. Brooklyn native Kajal is a director, photographer, writer and overall creative, who uses her art to highlight women and people of colour. She draws inspiration from her first-generation life, and credits her creative spirit to the support of her community. Kajal‘s clients include Nike, The New York Times, Complex, Megan Thee Stallion and Billie Eilish, and believes the human is the most important element to every piece.
View more of KAJAL‘s work here.
Alongside two Toronto-based artists, Smolik and Lauren Pirie, Fela’s director Blackpowerbarbie adds colourful, graffiti-like animation to an otherwise entirely live-action perspective for the ‘You Gotta See What We See’ 2023 Destination Toronto campaign. Featuring three artists who take inspiration from Toronto, and celebrate the creative community within it that embraces them, the campaign finds its footing in the narrative that Toronto is not only a diverse city, but also one that values inclusivity as an enabler of different perspectives impacting the city’s culture. A self-taught illustrator and animator, Blackpowerbarbie is known for her compassionate and creative depictions of communities who face misrepresentation in today’s media.
View more of BLACKPOWERBARBIE’s work here.
Paying homage to the communion the UK shares with emigrants from Western Africa, Lammas Park‘s rising star and recent Greenpeace collaborator, Samona Olanipekun, joins forces with 180Studios in his newest film for the LABRUM x Guinness campaign. The British fashion label has partnered with the Irish alcohol brand to launch the limited-edition summer capsule collection, which was designed around LABRUM founder Foday Dumbya‘s memories of Freetown. From lively street corners in Sierra Leone’s capital city to bustling pubs in London, the collection was shot against a backdrop of real-life footage, blending the vibrant spirit of both cities. The partnership will host public workshops to bring their communities together through celebration and unity.
View more of SAMONA OLANIPEKUN‘s work here.
Following on from their immense success helming the campaign’s debut commercials in February, Mischief and Caviar‘s Los Pérez reunite once again for the return of Tinder‘s ‘It Starts With A Swipe‘ campaign. ‘Summer Fling‘ follows an encounter that extends through the seasons, while ‘Breakfast Boy’ depicts a date that ends with breakfast in bed. Developed by Mischief @ No Fixed Address, the latest work from Los Pérez again showcases the directors’ highly-stylised approach to commercial filmmaking. The new ads will run across TV, online video, social and digital.
View more of LOZ PÉREZ‘s work here.
