Cherry’s Jake Nava collaborates with FRED & FARID on the latest campaign for Rémy Martin, featuring multi-Grammy award winning musical artist, Usher. Titled ’Team Up For Excellence – The Film’, the piece highlights the connection between Cognac and American music since 1917 in France, celebrating the harmonious blending of the two cultures. Usher narrates a story spanning the decades from the 1920’s to present day, paying tribute to the multi-cultural synergies, and celebrating styles and rhythms of the past; from Blues to Hip-Hop, Swing Dancing to Break-Dancing. For this campaign, globally recognised Nava collaborated with a selected group of internationally renowned creatives, including acclaimed musical composer, Raphael Saadiq, Academy-award-winning costume stylist, Marci Rodgers, and award-winning dance choreographer, Aakomon Jones.
“I was really inspired by creating the historical music scenes in a way that felt true to the spirit of that moment, but also relevant and eye–catching to a young contemporary audience,” states Jake Nava, “This dual priority informed my direction of all the music, dance and Usher’s performance.”
Winner of the prestigious lifetime UKMVA ‘Icon Award’, over the past decade London based Jake Nava has created award-winning work for some of the best known artists around the globe. His long-standing partnership with Beyoncé includes a collaboration on the star’s recent visual album ‘Black is King’, having also directed many other hit videos including ‘Crazy in Love’ and the iconic ‘Single Ladies’, which won multiple MTV and BET awards, still cited as one of the most influential music videos of all time, a cultural milestone that redefined ‘viral video’ as something interactive and participatory. Nava’s break into directing at MTV Sports whilst still completing his film degree, led to recognition for his music video and advertising work, directing campaigns for iconic global artists, brands and top international agencies through his London based production company Cherry.
Jake’s extensive expertise in successfully supervising commissioned music, as well as identifying innovative tracks for advertising, has contributed to his recognition, earning numerous accolades including at the Clio Awards, Cannes Lions, and the British Arrows, as well as press honours such as Campaign magazine’s Top 10 TV & Cinema Ads, Entertainment Weekly’s Top 10 Music Video Directors listing, the Times’ The 25 Most Influential Music Videos of all time, and more. Currently Nava has two feature projects in development.
CAVIAR’s acclaimed Chinese-born director, writer, and producer, Chloé Zhao, made history last night by becoming the first woman of colour – and only the second woman at all – to win the Best Director award at the Oscars. ‘Nomadland’, also won the Best Picture and Best Actress (Frances McDormand) awards, having been nominated in six categories. Zhao’s film had already been a hit this year’s BAFTA’s, taking home awards for Leading Actress, Best Film, Cinematography, and another history-making Best Director accolade, making Zhao only the second woman to win in this category.
Nomadland’ won Best Director at the Directors Guild Association Awards, with Zhao being the second woman to earn the honour and the first woman of colour to do so. At the Golden Globes, Zhao was granted the Best Director award, becoming the first Asian woman to win in that category, and only the second female to take home the award (it was also the first time in Golden Globes’history that three women had been nominated for Best Director). Chloé’s feature debut ‘Songs My Brothers Taught Me’ (2015) premiered in US Dramatic Competition at Sundance Film Festival and Directors’ Fortnight at Cannes Film Festival, having received the Art Cinema Award and been picked up by Sony Pictures Classics. Her following film, ‘The Rider’ (2017), produced by CAVIAR, was critically acclaimed and was granted several accolades, including nominations for Independent Spirit Award for Best Film and Best Director.
Also from CAVIAR, director Darius Marder received the Best Sound and Best Film Editing awards last night at the Oscars, for his debut feature film, ’Sound of Metal’,produced by CAVIAR. The film, starring Riz Ahmed, had been nominated in 6 categories, and had already been granted with the Best Sound and Best Editing awards at the BAFTA’s, as well as receiving the Outstanding Directorial Achievement of a First-Time Feature Film Director at the Directors Guild Association Awards. ’Sound of Metal’ was also a success at the 2019 Toronto Film Festival that was delayed due to the pandemic, earning numerous nominations and accolades, mostly for Ahmed’s performance. Marder co-wrote the screenplay for the acclaimed ‘The Place Beyond the Pines’ (2012), directed by Derek Cianfrance.
Curate Films’ 25-year-old female rising star, Silence, recently collaborated with Ellesse and HYPERBEAST on the sports brand’s SS21 campaign, illustrates the versatility of tennis styles on a multi-coloured industrial court, whilst highlighting the sports brand’s couture since their 1959 spring/summer collection. Shot in one day on location, in London, the film was directed and edited by Silence, reiterating Ellesse’s mission to go against the grain, supporting rising talents such as British tennis player Paul Jubb. Silence has also directed commercial work for brands like Chanel, Boots, and Versace, experimenting with different formats, including film and animation.
CANADA London’s directing collective, MANSON, have partnered with Wunderman Thompson on the new Hastings Direct campaign, to position the UK insurer as a distinctive and digital first brand. The commercial film uses a memorable visual approach with a combination of film, illustration and animation, to dramatise the ease and simplicity that the insurer brings to people’s colourful and chaotic lives, by providing them with the best-in-class digital experience and great prices. A man is featured driving alongside his cartoon double, whilst experiencing some of the challenges that life can throw at you, but always with his Hastings Direct app to offer simple, app-based solutions in case of emergency.
Led by Madeleine Sanderson and Dan Dickenson – who provide over 30 years of experience working with the most internationally awarded talent, having won every major award between them – London based production company, Curate Films, specialises in features, documentaries, and traditional commercial content. Their roster spans across live-action and animation, with names such as Spike Lee, Ben Stiller, six-time Oscar nominated ‘Precious’ director, Lee Daniels, and the four-time Emmy nominated motion graphics designer and animation director, Emonee LaRussa.
Below is a selection of Curate’s live-action talent, including their most recent signing, Dreamjob, ‘It’s a Sin’ director, Peter Hoar, as well as one of the world’s most awarded commercial talent, ‘Un’, and 25-year-old female rising star, Silence.
Known for his sharp, witty and poignant work, Peter Hoar’s acclaimed shows include the recent AIDS drama ‘It’s A Sin’– a tragic yet celebratory miniseries, already considered to be the first must-see show of the year. From ‘Dr. Who’ to Marvel’s ‘Daredevil’, Hoar captures glory and adventure on any scale. His work can be found on Netflix, HBO Max, and BBC, to name a few.
DREAMJOB ***New Signing***
Newly signed directing duo, Dreamjob (aka Jack Whiteley and Joe Wills), have received various acclaim for their music video and commercial work. With a strong cinematic eye, the pair bring worlds to life full of vivid textures and authentic performances. Whether it’s capturing emotional grit or fantastical charm, they deliver a sense of dream-come-true, having worked for clients such as Canon, Google, Elton John, Lipton, KitKat, BBC and Weetabix, to name but a few.
WUTHISAK ANARNKAPORN AKA ‘UN’
One of the most awarded directors in the world, Thai born Wuthisak Anarnkaporn (or ‘Un’ as he is known by) is an innovative filmmaker with a mind of peculiar comic genius. He made a striking career debut, winning the ‘Best’ prize from Bangkok’s Art Directors Association – one of the most acclaimed advertising awards in Thailand. In 2020 he was 3rd in Campaign Brief’s Global Directors award list, beating some incredible talent. His acclaim and awards include D&AD, Cannes Lion, Clios, and London International Awards, amongst others.
25 year-old Silence brings her raw energy to filmmaking. Already with a diverse body of work under her belt, for brands such as Chanel, Boots, Hypebeast, Versace and Ellesse, Silence is not afraid to experiment with different formats, film or animation, be slick, or rough – she’s ready to learn.
CANADA London’s ROGELIO has directed a new commercial film for Maserati. ‘Scolpire Nel Tempo’ is a celebration of the past, present and future of the iconic Italian brand, its soul and legendary audacity. The soundtrack is a special mix of ‘The Chase’ by Giorgio Moroder.
Femke Huurdeman’s most recent film for Libresse was created by AMV BBDO for the brand’s most eco-friendly product yet. Titled #LetYourBodyFlow, the campaign celebrates the reality of periods: the clots and clumps, the endless spotting, the sort-of-discharge sort-of-blood, while promoting the brand’s most eco-friendly product yet, Intimawear. Aiming to counter the reductive diagrams seen in biology textbooks, this online and social-led campaign elevates blood to the status of art, representing different kinds of flows and experiences in all their beautiful chaos.
To view more of FEMKE HUURDEMAN’s work, click here.
Award-winning production company, BANG, join ENID. Owned by Jeremy Williams and Tom Whitehead, BANG are globally set up, with offices in the UK, US and Asia. Their award-winning roster includes the likes of Rudi Schwab, whose celebrated Gillette ‘Handle with Care’campaign took home 7 Cannes Lions (including 3 Golds) and 4 Gold Clio Awards, and who was recently featured in LBB’s ‘My Creative Hero’ segment.
Below is a selection of BANG’s talent.
Highly accomplished director Rudi Schwab has garnered numerous awards for his work, including Emmy‘s, Cannes Lions, Clio Awards, Gold Pencils, and AICP Awards. Schwab has built a career as a visual storyteller, combining both commercial and documentary elements, and placing the viewer in the moment as it is unfolding. Rudi was recently featured in Little Black Book’s ‘My Creative Hero’, on his lifetime idol, Ken Loach.
Little Black Book My Creative Hero: Rudi Schwab on Ken Loach
“From the art house cinemas of Boston, a young Rudi Schwab found himself transported to a deprived South Yorkshire mining community, where he fell in love with a story about a boy and a bird. Superficially, Rudi’s reality and the very British realm of Kes look like they’re worlds apart, but in the works of Ken Loach Rudi found a depth and a transcendence that has inspired him throughout his whole career….”
Read full Little Black Book article, here. To view a selection of RUDI SCHWAB‘s work, click main still above.
Cokau (pronounced Koko) are two young Frenchmen, Achille Coquerel and Thomas Kauffmann. With a background in editing and motion graphics, the duo began working as Cokau in 2010, exploring their artistic limits as film-makers, motion graphic designers, sound designers and post production wizards, through several experimental films. In 2012 they won the prestigious Vimeo Best Experimental Award with their film ‘Prie Dieu’ (Praying Mantis), and continued winning numerous awards around the world, having shot internationally for brands such as Infiniti, Mercedes, Nissan and VW. Their most recent interactive experience ‘Trois Mots pour Paris’ (3 Words for Paris) has caused a media sensation, their immersive installation for a digital arts centre in Paris, entitled ‘H²élyos’, won Vimeo Staff Pick of the Month last year. More recently, the duo directed a film for Shu Uemura, created by Saatchi & Saatchi Tokyo.
To view a selection of COKAU‘s work, click main still above.
Director and cinematographer, László Kadar, directed six films for Bridgestone Olympics, created by JWT international. The first two were with Italy’s Gold Medal winning swimmer Gregorio Paltrinieri, and Britain’s Gold Medal hopeful in Taekwando, Lutalo Muhammad. Hungarian born, Kadar started his career as a cinematographer on features, having crossed over to directing commercials soon after. Driven by his cinematic sensitivity and storytelling ambition, Kadar’s work spans across various genres, from car work for the likes of Audi, Lexus, Mercedes, Porsche, and VW, to detailed food films for LIDL.
To view a selection of LÁSZLÓ KADAR‘s work, click main still above
Named by Variety as one of 25 talents who transformed youth entertainment, as well as one of City Arts Magazine’s Top 50 Culture Makers, and a Global Shaper by the World Economic Forum, Jesse Harris started his film-making career early, opting against college and using the money to fund his first feature, which he wrote and directed, and was one of 20 features invited to the 2004 IFP New York Film Market, having eventually been picked up for US theatrical distribution and by HBO in Europe. In 2007, to support other young filmmakers, Harris founded NFFTY (National Film Festival for Talented Youth), which has grown into the largest and most prestigious youth film festival in the world. Harris is currently working on his second feature, ‘Borrego’, an action thriller set in the Californian desert based on his short film ‘Wind in the Night’.
To view a selection of JESSE HARRIS‘s work, click main still above.
Known for her successful feature films ‘Bridget Jones’s Diary’ (her debut feature, and one of the biggest box office romantic comedies of all time), ‘Bridget Jones’s Baby’, ‘Incendiary’ (featuring Ewan McGregor and Michelle Williams) and most recently ‘Godmothered’ (starring Isla Fisher), Sharon Maguire is also an established commercials and documentariesdirector, having directed commercials for some of the UK’s best agencies such as AMV, BBH, DDB and JWT on major brands including Bertolli, British Telecom, Camelot, Kellogg’s, Volkswagen and Volvo. Maguire continues to develop several feature and TV series projects in the US and the UK.
To view a selection of SHARON MAGUIRE‘s work, click main still above.
In addition to the above, BANG represent former DJ and music video director, JANSEN, now known for his commercials for the likes of ASICS, Audi, Lamborghini and Tesla having recently directed a new film for Audi A7. The award-winning director and motionographer BRIAN WILLIAMS, with two Gold and a Bronze Shark under his belt, as well as various ICAD Golds (the Irish D&ADs), is also on the roster with Allied Irish Bank, BBC, Coke, Lexus, Toyota and Virgin work. And LINO RUSSELL, the unmistakable adrenalin-fueled car director who has created films for Audi, BMW, Ferrari, Lexus, Jaguar and Range Rover picking up awards internationally.
Award-winning director, Hound’s Nicholas Lam, has directed a new campaign for Samsung Galaxy, shot on location in Southeast Asia, and created by Iris Singapore. Brought up in Hong Kong and Hawaii, and known for his dynamic, emotional and cinematic visual style, Lam has created work for Dewars, Kia, Nestle, P&G, Google and Disney as well as some of the biggest names in the recording industry, including Blink-182, Nick Jonas and Jess Glynne, with a recent video for K-pop sensation Monsta X earning an MTV VMA nomination.
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