Prettybird’s award-winning director, Yousef, has collaborated with Saatchi & Saatchi London to direct Robinsons‘ first campaign since unveiling a rebrand in March. The film features a choir’s unusual rendition of Alicia Keys’ ‘Girl on Fire’ by gargling the drink. Yousef’s work has garnered industry and national attention for his niche ability to merge comedy and magical realism, with a sprinkle of the absurd.
To view more of YOUSEF‘s work click here.