Leading Australian payments company Tyro has revamped its brand identity and launched a brand new campaign created by Howatson+Company with help from Epoch‘s Carl Sundemo. The campaign illustrates how obsessed Tyro is about its core customers with bespoke solutions across payments, banking and lending. Carl’s work has often been called ‘stupid ideas presented in a serious way’, with his films playing with known genres and tropes in advertising and other narratives, to great comedic effect.