Directed by Lucrecia Taormina in partnership with Wieden+Kennedy Tokyo, Korea’s largest food brand, bibigo, has launched a new global campaign encouraging the world to ‘Live Delicious’. The piece shows how there are many different ways and occasions to ‘live delicious’ while capturing that K-pop energy. View more of LUCRECIA TAORMINA‘s work here.
MACKENZIE SHEPARD directs new campaign for Nike x Atarashii Gakkou
Mackenzie Sheppard’s most recent collaboration with Wieden & Kennedy Tokyo is a music video for the Japanese pop outfit, Atarashii Gakkou.‘[Woo! Go!]’ was made for Nike to launch NIKE JUKU – a new programme to improve the physical, emotional, and mental health of students in Japan, who are under so much pressure that they notoriously attend …