Recently, Espadaysantacruz’s Miguel Espada has teamed up with Carvana — an app through which you can buy a car from a large vending machine, and have it dropped at your doorstep — for an innovative way to celebrate a momentous occasion for the company; the sale of one million cars! Miguel Espada, who is also …
HENRI & SEBASTIAN + DIEGO BERAHKA’s latest campaign for Gatorade
1stAveMachine have teamed up directing duo Henri & Sebastian, with post wizard Diego Berahka, to deliver a new Gatorade campaign, created by TBWA\Chiat\Day L.A. The mixed media anthem features former professional tennis player, Serena Williams, accompanied by the iconic voice of Eminem, and former basketball star, Michael Jordan, combining magazine scans with digital footage, shining bright in neon-y hues, in …
DIEGO BERAKHA continues his relationship with ESPN
1stAveMachine’s Diego Berakha continues his relationship withESPN, directing the new spot for the brand’s award-winning ‘One App, One Tap’ campaign, with creative developed by California agency Butler Shine Stern & Partners (BSSP). The film features musical artist, D Smoke, and combines sports nostalgia, a retro feel and relevant sports context, aiming to get digital-first sports fans more familiar with ESPN+ and make it clear …
1stAveMachine sign RICKY RXSE
‘International production studio 1stAveMachine have signed London based British-Jamaican Director Ricky Rxse for representation in the UK for commercials and globally for music video. With a passion for capturing and documenting moments in time since primary school, Rxse has identified and finessed his own unique …
DANIELLE KATVAN and DAVID EBERT co-directs latest TikTok for Hilton
1stAveMachine’s Danielle Katvan and David Ebert have partnered with TBWA\Chiat\Day to create a campaign for Hilton, showcasing a diverse cast of actors and TikTok creators. The 10-minute ad uses the latest features and techniques – such as AR filters – to showcase the hotel chain’s properties, amenities, and services, having reached over 13 million views on TikTok in …