HENRI & SEBASTIAN + DIEGO BERAHKA’s latest campaign for Gatorade

1stAveMachine have teamed up directing duo Henri & Sebastian, with post wizard Diego Berahka, to deliver a new Gatorade campaign, created by TBWA\Chiat\Day L.A. The mixed media anthem features former professional tennis player, Serena Williams, accompanied by the iconic voice of Eminem, and former basketball star, Michael Jordan, combining magazine scans with digital footage, shining bright in neon-y hues, in …

DIEGO BERAKHA continues his relationship with ESPN

1stAveMachine’s Diego Berakha continues his relationship withESPN, directing the new spot for the brand’s award-winning ‘One App, One Tap’ campaign, with creative developed by California agency Butler Shine Stern & Partners (BSSP). The film features musical artist, D Smoke, and combines sports nostalgia, a retro feel and relevant sports context, aiming to get digital-first sports fans more familiar with ESPN+ and make it clear …

DANIELLE KATVAN and DAVID EBERT co-directs latest TikTok for Hilton

1stAveMachine’s Danielle Katvan and David Ebert have partnered with TBWA\Chiat\Day to create a campaign for Hilton, showcasing a diverse cast of actors and TikTok creators. The 10-minute ad uses the latest features and techniques – such as AR filters – to showcase the hotel chain’s properties, amenities, and services, having reached over 13 million views on TikTok in …