DIEGO BERAKHA directs new campaign for ESPN

1stAveMachine’s Diego Berakha continues his relationship withESPN, directing the new spot for the brand’s award-winning ‘One App, One Tap’ campaign, with creative developed by California agency Butler Shine Stern & Partners (BSSP). The film features musical artist, D Smoke, and combines sports nostalgia, a retro feel and relevant sports context, aiming to get digital-first sports fans more familiar with ESPN+ and make it clear …

1stAveMachine’s HENRI & SEBAS latest for WhatsApp

Henri & Sebas‘s film for WhatsApp starring Raja Kumari promotes the app’s new feature to launch avatars, which lets you design and personalise a digital representation of yourself that can be used as your profile photo, shared as reaction stickers, and eventually utilised in the Metaverse.  The pair initially began working separately, Sebastian as a post-production supervisor and Henri as …

MARC REISBIG & WILL SAMUEL & PLENTY collaboration for Siemens’s 175th anniversary

1stAveMachine’s live-action and animation directors, Marc Reisbig and Will Samuel, have partnered with multidisciplinary creative studio, Plenty, to craft a film commemorating Siemens’s 175th anniversary. Created by Saatchi & Saatchi London, the spot takes us on a journey that begins with a pencil stroke connecting it through carefully detailed animation depicting Siemens’ work throughout the years. To view more of MARC REISBIG‘s work here, WILL …

MAXIME BRUNEEL’s latest spot for LCL x Apple Pay

Directed by 1stAveMachine’s live action and animation filmmaker, Maxime Bruneel, LCL x Apple Pay ‘Le baiser’ is making a comeback on television with the longest kiss ever seen in advertising. Curated by DDB Paris the film features a long kiss that nothing interrupts, not even the payment of purchases. Bruneel has directed campaigns for top global brands, and most recently co-directed Kylie Minogue‘s‘Can’t …

ROMAN RÜTTEN’s latest campaign for Cif ‘The Future of Cleaning’

1stAveMachine’s German award-winning director and photographer, Roman Rütten has recently teamed up with MullenLowe to create a campaign for Cif, promoting the new Clean Boost. Combining creative camera movements and CGI, the resulting commercial film demonstrate how the product can reach even the most challenging spots. With a background in graphic design, Rütten’s work has evolved over multiple genres from narrative, lifestyle, fashion, …

EM COLE’s latest campaign for Little Moons x Channel 4

1stAveMachine‘s director, Em Cole, has teamed up with Mediahub UK to create a campaign launching the Little Moons and Channel 4 collaboration – the first TV brand partnership for the balls of mochi ice cream. With Channel 4’s ‘Derry Girls’ series 3 having recently aired, Saoirse-Monica Jackson was chosen as the leading lady to bring to life the world of Little …