1stAveMachine‘s Maxime Bruneel has created a short film for Adidas, which features Manchester United football legend, Roy Keane. Working with creative agency Homeground, the spotmarks the occasion of Manchester United’s third kit seeing the return of the ‘Red Devil’ logo – for the first time in 50 years. View more of MAXIME BRUNEEL‘s work here.
DIEGO BERAKHA continues his relationship with ESPN
1stAveMachine’s Diego Berakha continues his relationship withESPN, directing the new spot for the brand’s award-winning ‘One App, One Tap’ campaign, with creative developed by California agency Butler Shine Stern & Partners (BSSP). The film features musical artist, D Smoke, and combines sports nostalgia, a retro feel and relevant sports context, aiming to get digital-first sports fans more familiar with ESPN+ and make it clear …
1stAveMachine sign RICKY RXSE
‘International production studio 1stAveMachine have signed London based British-Jamaican Director Ricky Rxse for representation in the UK for commercials and globally for music video. With a passion for capturing and documenting moments in time since primary school, Rxse has identified and finessed his own unique …