1stAveMachine’s Diego Berakha continues his relationship withESPN, directing the new spot for the brand’s award-winning ‘One App, One Tap’ campaign, with creative developed by California agency Butler Shine Stern & Partners (BSSP). The film features musical artist, D Smoke, and combines sports nostalgia, a retro feel and relevant sports context, aiming to get digital-first sports fans more familiar with ESPN+ and make it clear …
1stAveMachine sign RICKY RXSE
‘International production studio 1stAveMachine have signed London based British-Jamaican Director Ricky Rxse for representation in the UK for commercials and globally for music video. With a passion for capturing and documenting moments in time since primary school, Rxse has identified and finessed his own unique …
1stAveMachine’s HENRI & SEBAS latest for WhatsApp
Henri & Sebas‘s film for WhatsApp starring Raja Kumari promotes the app’s new feature to launch avatars, which lets you design and personalise a digital representation of yourself that can be used as your profile photo, shared as reaction stickers, and eventually utilised in the Metaverse. The pair initially began working separately, Sebastian as a post-production supervisor and Henri as …
MARC REISBIG latest campaign for Walmart ‘Growing Up’
1stAveMachine‘s Marc Reisbig‘s latest piece for Walmart is a slice of life from all across the US spliced together around the key moments of going to preschool, school and college, showing different stages of growing up, with all the different kids and scenarios. Marc Reisbig is a film and animation director from Norway. After a career …
MARC REISBIG & WILL SAMUEL & PLENTY collaboration for Siemens’s 175th anniversary
1stAveMachine’s live-action and animation directors, Marc Reisbig and Will Samuel, have partnered with multidisciplinary creative studio, Plenty, to craft a film commemorating Siemens’s 175th anniversary. Created by Saatchi & Saatchi London, the spot takes us on a journey that begins with a pencil stroke connecting it through carefully detailed animation depicting Siemens’ work throughout the years. To view more of MARC REISBIG‘s work here, WILL …
MAXIME BRUNEEL’s latest spot for LCL x Apple Pay
Directed by 1stAveMachine’s live action and animation filmmaker, Maxime Bruneel, LCL x Apple Pay ‘Le baiser’ is making a comeback on television with the longest kiss ever seen in advertising. Curated by DDB Paris the film features a long kiss that nothing interrupts, not even the payment of purchases. Bruneel has directed campaigns for top global brands, and most recently co-directed Kylie Minogue‘s‘Can’t …
BRUT’s latest Short Film ‘InTENsity’
Created by Bounty/Banana (aka Steven Briand and Julien Jourdain De Muizon), InTENsity is a homage to the directing duo’s ten year anniversary of working together. The filmtakes us on a manic, psychedelic journey through Paris, following the pair as they seek inspiration for a logo that perfectly represents their ethos and vision of …
ROMAN RÜTTEN’s latest campaign for Cif ‘The Future of Cleaning’
1stAveMachine’s German award-winning director and photographer, Roman Rütten has recently teamed up with MullenLowe to create a campaign for Cif, promoting the new Clean Boost. Combining creative camera movements and CGI, the resulting commercial film demonstrate how the product can reach even the most challenging spots. With a background in graphic design, Rütten’s work has evolved over multiple genres from narrative, lifestyle, fashion, …
EM COLE’s latest campaign for Little Moons x Channel 4
1stAveMachine‘s director, Em Cole, has teamed up with Mediahub UK to create a campaign launching the Little Moons and Channel 4 collaboration – the first TV brand partnership for the balls of mochi ice cream. With Channel 4’s ‘Derry Girls’ series 3 having recently aired, Saoirse-Monica Jackson was chosen as the leading lady to bring to life the world of Little …
1stAveMachine’s KARIM ZARIFFA directs new spot for DoorDash
Best known for his ability to bring magical scenarios to life without relying on VFX, 1stAveMachine’s Karim Zariffa directed the latest campaign for DoorDash. The film brings to life three well-known stress monsters — washing, paperwork, and the kids’ mess — and shows how taking a dinner break with DoorDash can alleviate the stress of having …
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