SAMONA OLANIPEKUN directs Guinness x LABRUM’s Summer Capsule Collection

Paying homage to the communion the UK shares with emigrants from Western Africa, Lammas Park‘s rising star and recent Greenpeace collaborator, Samona Olanipekun, joins forces with 180Studios in his newest film for the LABRUM x Guinness campaign. The British fashion label has partnered with the Irish alcohol brand to launch the limited-edition summer capsule collection, which was designed around LABRUM founder Foday Dumbya‘s memories of Freetown. From lively street corners in Sierra Leone’s capital city to bustling pubs in London, the collection was shot against a backdrop of real-life footage, blending the vibrant spirit of both cities. The partnership will host public workshops to bring their communities together through celebration and unity. 

View more of SAMONA OLANIPEKUN‘s work here.