KAT WEBBER directs music video for Under Armour

Working with US advertising agency Zambezi, Fela’s Kat Webber has directed a new music video for Under Armour, titled ‘Armour Up’. Working with US agency Timed with the FIFA Women’s World Cup, the video has the intensity of a sports campaign, featuring an original track by US rapper Gavlyn, and UK rapper Nadia Rose, each artist being represented by athletes Kelley O’Hara and Alex Greenwood, respectively. The entire film suggests football is as much a mental game as a physical one, showcasing the discipline, strength, tenacity, and unwavering fortitude needed. 

View more of KAT WEBBER’s work here.

TAICHI KIMURA directs new episode for Nike’s documentary series

Caviar’s Taichi Kimura recently directed an episode for Nike‘s documentary series, ‘What are you working on?’, focusing on the winner of Wimbledon 2023 wheelchair Tokito Oda. The episode was done in-house with Nike and shot on location in Japan. Japanese-born Kimura splits his time between London and Tokyo, drawing inspiration from Japanese and British culture. His first feature film, ‘Afterglows’, was released earlier this year.

Watch more of TAICHI KIMURA‘s work here.

Cannes Lions 2023 Winners

MAX MALCOLM @ PRETTYBIRD

Adidas ‘The Original Impossible‘ 

BRONZE
TV / Cinema Film: Consumer Goods

ALEXl BUONO – J.B. BRAUD – VELLAS @PRETTYBIRD

Coca-Cola ‘Christmas Always Finds Its Way’

SILVER
Brand Partnerships, Sponsorships & Collaborations

ESPADAYSANTACRUZ @ 1stAveMachine

Highway to Heal ‘Life Saving Radio’

BRONZE
Product or Service Promotion

Lammas Park’s SAMONA OLANNIPEKUN latest campaign for Greenpeace ‘Don’t Stop’

Greenpeace and Mother London have teamed up with director Samona Olanipekun of Sir Steve McQueen’s Lammas Park for a new UK short film highlighting the environmental crises facing upcoming generations. Featuring Will Poulter (‘Midsommar’, ‘Guardians of the Galaxy 3’), and Exec Produced by Steve McQueen, the film is set to a cover of Fleetwood Mac‘s classic, ‘Don’t Stop Thinking About Tomorrow’, performed by young musicians- reimagined by Grammy-winning producer Fraser T Smith (Stormzy, Adele, Drake) and rapper Avelino – as a sobering reminder of the cost of celebrating the fossil fuel industry. Depicting a hedonistic party brimming with excess and gluttony, where the kitchen nurses raging fires and cigarettes are stubbed out on melting ice-sculptures, the young musicians struggle to communicate their concern to the older decadent partygoers. The short film will be screened at the upcoming Glastonbury Festival‘s main stages between 21-25 June, with the project’s branding used on-site to encourage attendees to stand against corporations damaging the environment on our behalf.

Read relevant articles in Shots, Little Black Book, The Independent, Rolling Stone, and Variety.

ESPADAYSANTACRUZ’s new AI spotlight

Recently, Espadaysantacruz’s Miguel Espada has teamed up with Carvana — an app through which you can buy a car from a large vending machine, and have it dropped at your doorstep — for an innovative way to celebrate a momentous occasion for the company; the sale of one million cars! Miguel Espada, who is also a professor of AI, programmed his own AI algorithms to create a personalised film for each customer, with virtual camera moves across each film, and details about the vehicles and their owners. 50,000 3D car models were created and automatically integrated into AI generated scenarios, using BLENDER cloud rendering. Every customer received an exclusive link to their personalised video. Training the AI audio took 6 hours of voice training. In the end, if you were to watch all of the 1,345,948 unique videos that were generated back-to-back, it would take over five years to finish!

To view more of Espadaysantacruz‘s work click here.

Fela’s JACKSON TISI new work for JBL x Giannis ‘Summits’

Fela‘s rising star, Jackson Tisi, has teamed up with New York agency, Annex88, to create the new ‘Peak on Peaks’ film for JBL. Launching its latest version of the wireless in-ear sports earphones, Endurance Peak 3, the ad features basketball superstar, Giannis Antetokounmpo, musing on the power of music in his everyday life. Using high contrast and creative VFX, Tisi’s film aims to illustrate how a large part of what enables Antetokounmpo to do what he does, to achieve the excellence he’s come to be known for, is through the music in his ear.

To view more of Jackson Tisi’s work click here.