KAT WEBBER directs music video for Under Armour

Working with US advertising agency ZambeziFela’s Kat Webber has directed a new music video for Under Armour, titled ‘Armour Up’. Working with US agency Timed with the FIFA Women’s World Cup, the video has the intensity of a sports campaign, featuring an original track by US rapper Gavlyn, and UK rapper Nadia Rose, each artist being represented by athletes Kelley O’Hara and Alex Greenwood, respectively. The entire film suggests football is as much a mental game as a physical one, showcasing the discipline, strength, tenacity, and unwavering fortitude needed. 

View more of KAT WEBBER’s work here.