KAJAL collaborates with L’Oreal

Believing that everyone deserves to love their hair, Kajal‘s collaboration with L’Oreal highlights the necessity of widespread education on textured hair. The nostalgic spot encourages people to take pride in their curls, coils and texture, with L’Oreal offering a platform and tools to help change history. Brooklyn native Kajal is a directorphotographerwriter and overall creative, who uses her art to highlight women and people of colour. She draws inspiration from her first-generation life, and credits her creative spirit to the support of her community. Kajal‘s clients include NikeThe New York TimesComplexMegan Thee Stallion and Billie Eilish, and believes the human is the most important element to every piece.

View more of KAJAL‘s work here.