Simone Biles, the most decorated gymnast of all time, leads K18‘s ‘Inside-Out’ campaign through 2026, the partnership showcasing how the impossible becomes possible with her elevated hair routine. Amsterdam-based director Lisette Donkersloot‘s style is often described as confident, dramatic and surreal, leading to her creating for the likes of Dr Martens and Flower Council of Holland, as well as music videos for internationally acclaimed artists such as Mr. Probz, Afrojack, and Yellow Claw.