JAKE NAVA directs new spot for Grand Marnier

Cherry‘s award-winning London based director Jake Nava has partnered with Wunderman Thompson France to create the newest campaign for Grand Marnier, the Cognac and bitter Orange liqueur. The film shows Grand Marnier alongside the uncharacteristic combination of a ballet dancer and street dancer, and the collaboration between a classical pianist and upbeat DJ.   

‘The core idea of this campaign; two distinct ingredients fusing to make something impactful and elevated, felt like a clever and artistic way of associating the Grand Marnier product to inspiration, collaboration and the genuine insight that wider culture creativity often comes out of unexpected mash-ups or encounters.’ (Jake Nava)

To view more of JAKE NAVA‘s work here.