Multi award-winning music video and commercials director, Jake Nava, paired with London based advertising agency Sunshine, for Balmain‘s FW18 campaign. ‘The Balmain Beat’ unveils a singular symphony created by composers Ludwig Göransson and Christopher Hartz, using varied and repeated tones, bells and beats from each scene of the film, extracts of which were also released as teasers over the course of several days.
With a diverse range of musicians, actors, models and artists, “each embodying the confidence, daring and spirit of the Balmain Army” (creative director, Olivier Rousteing), Nava’s film features London born singer Mina Rose, Luc Besson’s ‘The Fifth Element’ star Milla Jovovich, Ukrainian ballet dancer and enfant terrible Sergei Polunin and shape-shifting fashion and music icon, Daphne Guinness.
Click the images below to view the different extracts released, and click here to view more of Jake Nava’s work.
