Fela’s JACKSON TISI new work for JBL x Giannis ‘Summits’

Fela‘s rising star, Jackson Tisi, has teamed up with New York agency, Annex88, to create the new ‘Peak on Peaks’ film for JBL. Launching its latest version of the wireless in-ear sports earphones, Endurance Peak 3, the ad features basketball superstar, Giannis Antetokounmpo, musing on the power of music in his everyday life. Using high contrast and creative VFX, Tisi’s film aims to illustrate how a large part of what enables Antetokounmpo to do what he does, to achieve the excellence he’s come to be known for, is through the music in his ear.

To view more of Jackson Tisi’s work click here.