HENRI & SEBASTIAN + DIEGO BERAHKA’s latest campaign for Gatorade

1stAveMachine have teamed up directing duo Henri & Sebastian, with post wizard Diego Berahka, to deliver a new Gatorade campaign, created by TBWA\Chiat\Day L.A. The mixed media anthem features former professional tennis player, Serena Williams, accompanied by the iconic voice of Eminem, and former basketball star, Michael Jordan, combining magazine scans with digital footage, shining bright in neon-y hues, in order to deliver a message; ‘Greatness isn’t about what you’ve done… it’s about what you do next.’