Ground Work’s AGOSTINA GÁLVEZ latest TRESemmé ‘Undercurrent’

Directed by Ground Work‘s latest signingAgostina GálvezTRESemmé‘s new spot was created by WPA Agency, partnering up with award-winning choreographer, Parris Goebel, to produce an underwater routine with the USA Olympic Artistic Swimming Team. Whilst the US Artistic Swim Team typically wear their hair stiff and concealed for their performances, the piece features a routine that celebrates free flowing hair. 

‘For Tresemmé, I was excited to work with Parris to capture a different perspective of synchronised swimming with choreography,’ said Agostina Gálvez.  ‘We decided to highlight the poetry of the movements of these aquatic artists and pull you into an underwater world most viewers don’t experience in such a hypnotic way.’

Agostina is a Buenos Aires born film director and photographer whose work ranges from narrative to commercial and music video productions. Her films feature dazzling choreography and dreamlike sequences, as well as elegant art direction and playful cinematography. She likes to work with people who have unique features, challenging the standard parameters of beauty by finding it in non-conventional places, or what she likes to call “beautiful flaws”. Her work as a photographer is intimate and sensitive, capturing both the internal and external beauty of her subjects. Agostina’s eye for art, fashion and design has led her to work with brands such as Miu MiuChanel, AdidasCoachValentino and Farfetch. She has directed several narrative short films that have won numerous awards and have been featured on HBO as well as international film festivals such as LocarnoBFI London Film Festival and New York Film Festival.

To view more of AGOSTINA GÁLVEZ‘s work, click here.