Director X produced a 90-second anthem through Fela to introduce Sound Drive, Mercedes AMG‘s ground-breaking audio experience available through MBUX; it’s AI-powered multimedia system. Starring will.i.am, the singer-songwriter also developed the technology and creative for the spot. Mercedes’ latest technological feat embraces the beat, connecting your car hardware to the music software and let the sound react to driving characteristics in real-time.
‘Until now you had to pick a good album or radio station as your soundtrack for a drive….Now, with SOUND DRIVE the soundtrack and the drive are one and the same. You have to try it to understand how next level and amazing it is, the range of place, energy, and movement reflected in the music and felt viscerally in your bones.’ – Director X