1stAveMachine’s Diego Berakha continues his relationship withESPN, directing the new spot for the brand’s award-winning ‘One App, One Tap’ campaign, with creative developed by California agency Butler Shine Stern & Partners (BSSP). The film features musical artist, D Smoke, and combines sports nostalgia, a retro feel and relevant sports context, aiming to get digital-first sports fans more familiar with ESPN+ and make it clear it’s in the ESPN App, with a simple message; one app, one tap, and you’re in the game. Step inside the ESPN App for live sports, originals, exclusive articles, and more with ESPN+.
To view more of DIEGO BERAKHA‘s work click here.