Below you'll find a list of all posts that have been categorized as “ground work”
Recent Ground Work signing, Tyrus, has directed and edited a campaign for Nike, starring breakthrough musician and dancer Mette. Shot using the Milo motion control system and a mirror array, Tyrus worked alongside Director of Photography, Rhys Warren of Vision Artists to execute the playful piece. The multi-talented emerging director continues to build a name for …
Agostina Gálvez brings a splash of colour to the latest Renault Kiger commercial, ‘Love It’. The Ground-Work director was recently one of only three women to direct a Super Bowl ad in 2024, with her ‘Future of Soda’ for beverage brand Poppi.
Directed by rapper Offset, Claire Arnold co-directs Cardi B in her latest music video – ‘Like What!? (Freestyle)’, alongside SheShe.
Guest-starring Bruiser Wolf, live action collides with stop motion animation in this promo for Danny Brown, directed by Edem Wornoo and Claymation master, William Child. The video for ‘Y.B.P’ features Brown’s and Bruiser’s faces composited onto their figurine bodies, their lip-sync appearing animated through frame-cutting. Wornoo and Child’s second collaboration, the video reveals …
ENID has recently teamed up Ground Work‘s Claire Arnold with Condé Nast New York to direct Vogue x Coach ‘Shine Through London’. Featuring Coach Family members Dove Cameron and Youngli Lee, the film highlights the city’s iconic architecture and grand monuments, as well as its rich history as a world fashion capital. It works as a backdrop for Coach’s Shine Collection, which also …
Marking the debut of Pharrell Williams as Creative Director, Ground Work’s Yago Hunt-Laudi has teamed up with Louis Vuitton to create a new piece capturing artist BamBam‘s journey during the brand’s 2023/24 Men’s fashion show, which took place at the iconic Pont Neuf Bridge in Paris. View more of YAGO HUNT-LAUDI’s work here.
Directed by Ground Work‘s latest signing, Agostina Gálvez, TRESemmé‘s new spot was created by WPA Agency, partnering up with award-winning choreographer, Parris Goebel, to produce an underwater routine with the USA Olympic Artistic Swimming Team. Whilst the US Artistic Swim Team typically wear their hair stiff and concealed for their performances, the piece features a routine that celebrates free flowing hair. ‘For …
