DIRECTOR X & WILL.I.AM Bring Life to Mercedes AMG’s AI Sound Drive

Director X produced a 90-second anthem through Fela to introduce Sound Drive, Mercedes AMG‘s ground-breaking audio experience available through MBUX; it’s AI-powered multimedia system. Starring will.i.am, the singer-songwriter also developed the technology and creative for the spot. Mercedes’ latest technological feat embraces the beat, connecting your car hardware to the music software and let the sound react …

Fela’s rising star, KARENA EVANS Directs the new series ‘Mr. And Mrs. Smith’

Continuing to gain momentum, Fela’s creative executive producer, award winning director and actor, Karena Evans, has directed the new series ‘Mr. And Mrs. Smith’, based on the 2005 film of the same name starring Brad Pitt and Angelina Jolie. In the series, John and Jane have given up their identities to be thrown together …

KAJAL collaborates with L’Oreal

Believing that everyone deserves to love their hair, Kajal‘s collaboration with L’Oreal highlights the necessity of widespread education on textured hair. The nostalgic spot encourages people to take pride in their curls, coils and texture, with L’Oreal offering a platform and tools to help change history. Brooklyn native Kajal is a director, photographer, writer and overall creative, who …

FELA’s BLACKPOWERBARBIE directs and stars in Destination Toronto’s new spot

Alongside two Toronto-based artists, Smolik and Lauren Pirie, Fela’s director Blackpowerbarbie adds colourful, graffiti-like animation to an otherwise entirely live-action perspective for the ‘You Gotta See What We See’ 2023 Destination Toronto campaign. Featuring three artists who take inspiration from Toronto, and celebrate the creative community within it that embraces them, the campaign finds its footing in the narrative that …

Fela’s DIRECTOR X offers viewers a cinematic ode to their hometown

Fela’s co-founder and iconic Music Video and commercials director, Director X (aka Julien Christian Lutz), has partnered with Destination Toronto on the newest iteration from successful ongoing ‘You Gotta See What We See’ series, which engages passionate Toronto creators in sharing their takes on the city, through their unique creative lens. The Toronto-born filmmaker conceptualised and directed the new video, collaborating …