BOUNTY BANANA’s new work for Visa

Working with agency Publicis Sport, Steven Briand from Bounty Banana has directed a new piece for Visa, featuring French athletes Sasha Zhoya, Vincent Milou, Nelia Barbosa, Eugénie Le Sommer and street art by Marko 93. One year before the Olympic and Paralympic Games, Visa is celebrating Seine-Saint-Denis (93) with a film produced in collaboration with local talents, highlighting their passion, their pride and …

HENRI & SEBASTIAN + DIEGO BERAHKA’s latest campaign for Gatorade

1stAveMachine have teamed up directing duo Henri & Sebastian, with post wizard Diego Berahka, to deliver a new Gatorade campaign, created by TBWA\Chiat\Day L.A. The mixed media anthem features former professional tennis player, Serena Williams, accompanied by the iconic voice of Eminem, and former basketball star, Michael Jordan, combining magazine scans with digital footage, shining bright in neon-y hues, in …

DIEGO BERAKHA continues his relationship with ESPN

1stAveMachine’s Diego Berakha continues his relationship withESPN, directing the new spot for the brand’s award-winning ‘One App, One Tap’ campaign, with creative developed by California agency Butler Shine Stern & Partners (BSSP). The film features musical artist, D Smoke, and combines sports nostalgia, a retro feel and relevant sports context, aiming to get digital-first sports fans more familiar with ESPN+ and make it clear …