When Just Eat wanted an iconic rapper to take their legendary jingle to the next level and create a song to get everyone smiling, Talent Republic utilised their years of extensive experience in talent negotiation, to cast and secure iconic polymath Snoop Dogg. It’s a little-known fact that Snoop is a dedicated foodie who penned ‘From Crook to Cook’ and co-hosts ‘Martha & Snoop’s Potluck Dinner Party Challenge’ with BFF Martha Stewart, which made him the perfect choice for the premier food delivery company. Created by McCann London, the TVC sees Snoop fed up of hearing the world’s most love-to-hate jingle and deciding to Snoopify it. The ‘Did Somebody Say Just Eat/Menulog’ global campaign launched this month in the UK, Ireland and Australia, and will air later in the year in Spain, France, Denmark and Italy. Usage spans TV, OOH, DOOH, Social and Radio. Snoop himself launched the campaign using his social media and released a teaser on Instagram, Instagram Stories, Facebook and Snapchat. At the time of writing this, the TVC had been viewed on Youtube over 3.1m times, and the response from both Press and public has been overwhelmingly positive.
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