ROGER GUARDIA Directs New Film for NIKE KOREA

CANADA London’s Roger Guardia directed a new Nike Korea spot, created by W+K Tokyo. The campaign aims to inspire women in Korea to take part in sports, using a split screen technique and “choose phenomenal” message, based on the concept of choice: you can let others define you and your future, or you can choose to …

CHRIS BOYLE Directs WIEDEN + KENNEDY INGRESS PRIME Launch

Released on Friday, Chris Boyle‘s most recent project is a hype film, created by W+K London to launch Ingress Prime, the latest version of the global augmented reality (AR) mobile game from Niantic. With footage research, VFX, animation, online & offline edit all done at Private Island’s studios, the new piece reiterates Boyle’s strong track record …