CHRIS BOYLE directs new campaign for FitXR Sport

Director Chris Boyle’s latest project is a campaign to launch a new, virtual reality, gamified workout system called FitXR. Created by Uncommon Creative Studios, and produced and edited by Private Island, the campaign brought the virtual reality-based workout programme to life in a high-octane ad set to a banging heavy metal track, which parodies the earnest approach to exercise, …