CHRIS BOYLE directs new campaign for YOLT

Following the success of BETC‘s Terry’s Chocolate Orange, Uncommon‘s FitXR and Engine‘s Born Free Foundation, Private Island’s Chris Boyle has teamed up with Uncommon again to create the advertising agency’s first campaign for the money saving app, Yolt, centered around innovation and collaboration, to give everyone the power to be smart with their money.  To view more of CHRIS …

CHRIS BOYLE directs new campaign for FitXR Sport

Director Chris Boyle’s latest project is a campaign to launch a new, virtual reality, gamified workout system called FitXR. Created by Uncommon Creative Studios, and produced and edited by Private Island, the campaign brought the virtual reality-based workout programme to life in a high-octane ad set to a banging heavy metal track, which parodies the earnest approach to exercise, …