CHRIS BOYLE directs new campaign for FitXR Sport

Director Chris Boyle’s latest project is a campaign to launch a new, virtual reality, gamified workout system called FitXR. Created by Uncommon Creative Studios, and produced and edited by Private Island, the campaign brought the virtual reality-based workout programme to life in a high-octane ad set to a banging heavy metal track, which parodies the earnest approach to exercise, …

HENRY SCHOLFIELD directs new music video for Dua Lipa

CAVIAR‘s Henry Scholfield directs new music video for Dua Lipa ‘Break My Heart’, his last music video for Dua Lipa, for which he won Best UK Pop Video at the UKMVA’s over two consecutive years, with his video for ‘New Rules’ breaking viewing records on YouTube, …

HENRY SCHOLFIELD directs new campaign for Pepsi

CAVIAR’s Henry Scholfield directs new campaign for Pepsi Max. Titled ‘Play Never Stops’ and created by Abbott Mead Vickers BBDO, the campaign features four of the world’s top footballers – Lionel Messi, Paul Pogba, Mo Salah, and Raheem Sterling – in a rapidly shifting sequence of scenes and backdrops, set to ‘Presidente’ by Wost, featuring Ginette Claudette. Play Never Stops follows on from an epic 2019 for Scholfield …