HENRY SCHOLFIELD directs new campaign for Pepsi

CAVIAR’s Henry Scholfield directs new campaign for Pepsi Max. Titled ‘Play Never Stops’ and created by Abbott Mead Vickers BBDO, the campaign features four of the world’s top footballers – Lionel Messi, Paul Pogba, Mo Salah, and Raheem Sterling – in a rapidly shifting sequence of scenes and backdrops, set to ‘Presidente’ by Wost, featuring Ginette Claudette. Play Never Stops follows on from an epic 2019 for Scholfield …