HENRY SCHOLFIELD directs new campaign for Pepsi

CAVIAR’s Henry Scholfield directs new campaign for Pepsi Max. Titled ‘Play Never Stops’ and created by Abbott Mead Vickers BBDO, the campaign features four of the world’s top footballers – Lionel Messi, Paul Pogba, Mo Salah, and Raheem Sterling – in a rapidly shifting sequence of scenes and backdrops, set to ‘Presidente’ by Wost, featuring Ginette Claudette. Play Never Stops follows on from an epic 2019 for Scholfield …

TALENT REPUBLIC + JOSEPH KHAN do Christmas together

Directed by The Graft’s award winning Joseph Khan, with Mariah Carey secured by Europe’s leading independent talent broker, Talent Republic (both represented by ENID), and created by Abbott Mead Vickers BBDO, Walkers’ largest Christmas campaign to date follows Mariah Carey as she performs her classic tune ‘All I Want for Christmas Is You’ onset, 25 years after …