SERGI CASTELLÀ directs new campaign for Hyundai

Hyundai has released a global anthem film for the all-new 2021 Hyundai Elantra, directed by Caviar‘s Sergi Castellà. To reach a younger audience, the film takes a bold leap away from the traditional creative approach that auto brands have looked to for decades, featuring footage of the new Elantra and young people who illustrate the message conveyed by the narrator through actions like running, chasing, screaming, literally stepping up, playing basketball at night, and more

To view more of SERGI CASTELLÀ‘s work, click here.