ROGER GUARDIA Directs New Film for NIKE KOREA

CANADA London’s Roger Guardia directed a new Nike Korea spot, created by W+K Tokyo. The campaign aims to inspire women in Korea to take part in sports, using a split screen technique and “choose phenomenal” message, based on the concept of choice: you can let others define you and your future, or you can choose to believe your potential and strength are yours to define. 

To view more of Roger Guardia‘s work, click here.