REKORDER’s internationally awarded Rodrigo Saavedra has collaborated with GUTSão Paulo on a new campaign for Nestlé. The film is about how people spend their lives on social media, and pretend they live perfect lives instead of going out there and actual living. Saavedra comes from an advertising creative background, having subsequently crossed over to directing. His work has been awarded internationally, including at the D&AD, The One Show, and Cannes Lions – his work, for Scrabble took the internet by storm (Time magazine called it “the perfect love story for word nerds”), and won him his first Cannes Lion as a director.
To view more of RODRIGO SAAVEDRA‘s work, click here.