PENSACOLA directs new campaign for Sports Direct

CANADA London’s directing duo, Pensacola (aka Pau Suris and Pau Dalmases), have partnered with COPA90’s in-house team, to create Sports Direct’s new advert, ‘Never Just A Game’. Starring the sporting legend and Premier League Hall of Fame icon, Eric Cantona, the film is the first TV spot to ever come out of the football media company – it is a celebration of the unifying power of football, and features a host of pro footballers, including England’s Jack GrealishTrent Alexander-Arnold and Jordan Henderson, Portugal’s Bruno Fernandes, and Germany’s Melanie Leupolz. The campaign was first aired ahead of the Champions League final on BT Sport, and will be featured throughout the Euros across ITV.

To view more of PENSACOLA‘s work, click here.