MIGUEL CAMPAÑA directs new campaign for Carlsberg 0.0

CANADA London’s Miguel Campaña recently collaborated with Grey Europe to create Carlsberg’s first global campaign for its alcohol-free variant, featuring the brand ambassador and actor, Mads Mikkelsen. In a year which is predicted to see more people drink alcohol-free beer than ever before, the new ad sees Mikkelsen’s cycling philosopher character peddle through Copenhagen in traditional style, celebrating the great taste and versatility of Carlsberg’s alcohol-free beer.

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