Lope Serrano of CANADA directed Louis Vuitton‘s Holiday 2020 campaign, featuring the brand ambassador Alicia Vikander. Created by the Paris based agency, Maybe, the short film weaves together brief moments of opening – a door, a suitcase, a gift – so emblematic of the Christmas spirit. Serrano conveys story details in incredibly brief shots, with tight cuts and snappy editing heightening the tender feelings of anticipation and payoff that arise from going to visit loved ones or receiving a personal gift. The film fuses surreal set pieces and a psychedelic pallet with natural, heartfelt depictions of gift giving and togetherness, in a colourful and musical joyousness.
To view more of LOPE SERRANO‘s work, click here.