LOPE SERRANO direct new campaign for Renault Kangoo

CANADA London’s Lope Serrano‘s aka CANADA recently teamed up with Publicis Conseil to direct ‘Open for Big Things’for Renault Kangoo. The two-minute commercial film accompanies the development and success of a craftsman, when a young father decided to make a wooden chair for his little girl – the chair was a great success and very quickly a small family business developed. A repeated visual process referring to the side opening “open sesame by RenaultTM” accompanies us throughout the film, punctuated by the little girl’s voice telling us the different stages of the successful enterprise.

View more of LOPE SERRANO‘s work here