When Just Eat wanted an iconic rapper to take their legendary jingle to the next level and create a song to get everyone smiling, Talent Republic utilised their years of extensive experience in talent negotiation, to cast and secure iconic polymath Snoop Dogg. It’s a little-known fact that Snoop is a dedicated foodie who penned ‘From Crook to Cook’ and co-hosts ‘Martha & Snoop’s Potluck Dinner Party Challenge’ with BFF Martha Stewart, which made him the perfect choice for the premier food delivery company. Created by McCann London, the TVC sees Snoop fed up of hearing the world’s most love-to-hate jingle and deciding to Snoopify it. The ‘Did Somebody Say Just Eat/Menulog’ global campaign launched this month in the UK, Ireland and Australia, and will air later in the year in Spain, France, Denmark and Italy. Usage spans TV, OOH, DOOH, Social and Radio. Snoop himself launched the campaign using his social media and released a teaser on Instagram, Instagram Stories, Facebook and Snapchat. At the time of writing this, the TVC had been viewed on Youtube over 3.1m times, and the response from both Press and public has been overwhelmingly positive.
“Watching 1.4’s Showcase Icon winner golden boy Henry Scholfield’s work is a bit like being taken by the hand and pulled through the looking glass. The self-taught director and ‘dance nut’, who started out making music videos for local grime artists, likes his camera to be an active observer – it’s spun around with Stormzy and Stromae and dived into the action with Dua Lipa – and he chooses choreographers with the same care as a sommelier selecting a fine vintage. Add a mastery of speedy turnarounds into the mix and it’s no wonder world-class artists keep coming back to work with him. His latest promo, for Dua Lipa’s lockdown anthem Break My Heart, is a typically tricks-y mash-up of seamless VFX, stunts and camera transitions. 1.4 found out more…”
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GoDaddy is celebrating British entrepreneurial spirit by starring small businesses in a new national marketing campaign. Narrated by comedian Javone Prince, created by VCCP, and again directed by CANADA London‘s Pensacola, this second commercial film tells the story of a plasterer based in Bristol, and how GoDaddy helped get their business up and running online. ‘The Happy Plasterer’ explains how getting a website was the natural next step for growing their business and GoDaddy was the right hand to guide them on this journey.
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HALLS celebrates the path to greatness in their new gum campaign directed by CANADA‘s ROGELIO. ROGELIO’s roots in the underground have built him as an authentic young voice, and one to watch, in the mainstream. He sharpened his filmmaking skills shooting the most recognised skate crew in Spain and has been growing ever since.
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Los Pérez directs new Diet Coke ‘Drink What Your Mama Gave Ya’. Their campaigns for Low Cost Festival and Chimo Bayo DXM were acknowledged as two Best Works in Spanish Advertisement by Club de Creativos. Further, the duo was selected to be featured in the SHOOT 2013 New Directors Showcase and won the silver at LIA and ADCE, as well as gold at the Laus Awards. Recently, their campaign for EuroMillions has been awarded in El Ojo de Iberoamerica and Club de Creativos.
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CAVIAR‘s Henry Scholfield directs new music video for Dua Lipa ‘Break My Heart’, his last music video for Dua Lipa, for which he won Best UK Pop Video at the UKMVA’s over two consecutive years, with his video for ‘New Rules’ breaking viewing records on YouTube, last count up to 1.9bn. Scholfield’s attention to detail and storytelling style has successfully transitioned into his commercial projects which includes work for high profile clients such as Argos, Barclaycard, Budweiser, Bacardi, Converse, Google, Red Cross, Skoda & his latest for Stella Artois, to name a few.
To view more of Henry Scholfield‘s work click here.
CANADA London‘s Nur Casadevall directs new campaign for MANGO ‘This is Power’ portraits eight women who embrace the power of being women. Casadevell is a spanish film-director and photographer. For her first short film, ‘Lina’, she won the silver award at Young Directors Awards in Cannes and a best direction prize at Malaga festival.
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CANADA London‘s Yoni Lappin directs new campaign for HP ‘Catching Air’. Lappin, is London-based director and photographer working in music, fashion, documentary, commercial and film. His interest in youth culture has led him to direct videos for cutting edge artists such as A$AP Rocky, Mura Masa, Octavian, Charli XCX, Usher, NAO and Post Malone. He has also recently directed work and photographed for Adidas, Vogue, Nowness, Luxottica, Converse & JW Anderson.
To view more of Yoni Lappin‘s work, click here.