Manson have directed a new video for Tommy Hilfiger, ‘Tommy’s Rollersquad’, shot on the streets of Venice, LA. It was commissioned directly by Tommy Hilfiger to promote the brand’s ‘x GiGi Hadid’ collection, which itself launched with a runway show at music festival-inspired ‘Tommyland’, on Venice Beach last month.
The film was directed using a mixture of digital, super 8 and 16mm film formats, and it is live on the Tommy Hilfiger website with an image-recognition app, where any of the fashion wears can be clicked on and instantly purchased online. With a reference to pop culture, the video gives a taster of ‘Tommyland’, a theme park and fashion festival set up by Tommy Hilfiger, to celebrate the brand’s recent move to LA.
Click on the still below to watch.
Manson are a Barcelona-based directing collective/studio who work across different media, including animation and live action, and, ‘knowing no boundaries’, they explore the aesthetics and narratives of contemporary urban culture. Manson have worked with various agencies and clients in recent years, and their collaboration with Google Play and California Sunday magazine earned them a Vimeo Staff Pick.
ENID represents MANSON through CANADA London. To watch more of their work, click here.