Darren Aronofsky at CHROMISTA has directed two new commercial films with Droga5 for The New York Times, with more to follow. The series of ads are being released as part of the ongoing truth-focused brand campaign ‘The Truth Is Hard’, with the first two bringing to light the work of photojournalists Tyler Hicks and Bryan Denton.
Click on the still below to watch them both (via Adweek):
“Photojournalists risk their safety, their minds and often their lives in order to capture what is really happening in the most tumultuous parts of the world,” Aronofsky said in a statement. “They rush face first into war, disease and human plight to capture the horrors that are unfolding on and to our planet. Many of their images end up changing us and how we treat each other.”
“Instead of being maligned and mistrusted, journalists should be respected and thanked. For me, it was an honour to speak with them about their methods and some of their toughest assignments. I hope the commercials pay tribute to the important work these men and women have done and continue to do.”