Directing trio Pensacola from CANADA London have directed a new commercial for Volkswagen‘s new international campaign ‘Baby Gesture’, with Achtung! in Amsterdam.
The film is to promote the brand’s new ‘Gesture Control’ technology and humorously explores what happens when it is put into the wrong hands – the hands of a toddler.
Click on the still below to watch.
Pensacola are a directing trio formed by Pau Suris, Pau Dalmases and Pablo Larcuen. They have directed commercial films globally, for brands such as Coca-Cola, Euromillions, ASOS, Ikea, Samsung, BBC Radio, SFR, Ray Ban, Bacardi and GiffGaff, amongst others. Their work has been featured in Campaign magazine, Creativity, Creative Review and AdWeek. Pensacola have received nominations and awards from festivals and associations such as D&AD and Hollywood Foreign Press Association, and have also been invited to speak in leading industry forums like NSFF.