Created by the renowned British photographer and filmmaker, ‘Rules Rewritten’ for Rolls-Royce premiered at the Goodwood Festival of Speed. The film features the ‘Game of Thrones‘ star Gwendoline Christie and the Rolls-Royce Phantom. The racey short is firmly directed at the marque’s increasing younger audience – the new generation of Phantom customer who are hyper successful, mostly self-made and internationally-connected.
GREAT GUNS’ Dan Trachtenberg (’10 Cloverfield Lane’, ‘Black Mirror’) directed the new cinematic trailer for Warframe, a free-to-play cooperative action video game. Unveiled at Warframe’s own gaming convention, Tennocon, on Saturday 6th July, the new film will act as both the trailer and the opening cinematic in the highly-anticipated updated expansion of the game. Produced by Great Guns, the six-minute film takes viewers on a journey through the game’s fantastical universe, which is set in the far future amidst a devastating war waged by militarised human clones. Through the eyes of a young woman seeking refuge from the destruction, we see her discover shrines dedicated to a race of ancient warriors. Action-packed flashbacks show the warriors performing spectacular airborne manoeuvers – caught in a mixture of hyper-kinetic and detailed slo-mo.
CANADA London’s Gerson Aguerri directs a new campaign for MoneySuperMarket, ‘Credit Monitor‘. The ad continues the brand’s ‘Get money calm’ campaign to help people take control of their finances, bringing a new animal character into the mix to introduce its Credit Monitor, with actor Matt Berry providing the voiceover again. The work was created by Olly Courtney, Sonny Adjoran and Tom Evans, from Engine.
British icons, The Spice Girls team up with Walkers again after 22 years. The talent was cast and secured by Europe’s leading independent celebrity talent broker, Talent Republic; CEO Anne Batz. The creative was conceived by Abbott Mead Vickers BBDO – ECD Mark Fairbanks, CD Graham Jenkins and creatives Emma Penz and Phil Sinclair. This is Walkers biggest marketing campaign in the brand’s history.
In Chris Boyle‘s latest film for Nike, Sir Mo Farah takes on THE WORLD with his ultimate hype-man Michael Dapaah. Created by BETC and produced by Private Island, the film uses archive, live action and animation to achieve a fire-breathing, lazer-blasting, never-stopping trailer for Sir Mo at the London Marathon 2019.