JONAS MCQUIGGIN directs new campaign for Go Ahead

Having picked up 3 x D&AD awards together for their charity Beco campaign earlier in 2020, Hoi Polloi once again joined forces with TBWA to work on the latest films for Go Ahead, this time with director Jonas McQuiggin at the helm. The humorous films poke fun at the extremes of the health fads people take on in January and the lengths people go to in order to be ‘healthy’, in the hope to encourage them to go easy on themselves at a time when we could all benefit from doing so.