JASON HARPER directs new campaign for Bud Light

Jason Harper’s new instalment of the ongoing Bud Light campaign continues to promote US Black-owned restaurants through this season of Thursday Night Football. The campaign aims to create space for various stories, highlighting the history, craft and heart of the featured businesses and their communities, whilst providing them publicity during a critical time. Director and cinematographer, Harper was honoured in Adweek’s Creative 100 last year, and is part of Change The Lens – a recent pledge launched by the Black Filmmakers Collective to increase representation of black workers across film and advertising production. 

To view more of JASON HARPER‘s work, click here.