JAKE SZYMANSKI directs new campaign for General Motors

CAVIAR’s Jake Szymanski has partnered with McCann Detroit and McCann Worldgroup on a new 90-second Super Bowl commercial for General Motors. Opening with Will Ferrell revealing the factoid that led to the creative idea—that Norway has more electric vehicles per capita than the U.S. This naturally get Will hopping mad, and he soon ropes Kenan Thompson and Awkwafina into a patriotic escapade to travel to Norway and give them a piece of their mind. Szymanski and Ferrell have done cars ads together before, having created the 2013 campaign where Ferrell’s Ron Burgundy character was a pitchman for Dodge

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