CAVIAR’s Henry Scholfield directs new campaign for Pepsi Max. Titled ‘Play Never Stops’ and created by Abbott Mead Vickers BBDO, the campaign features four of the world’s top footballers – Lionel Messi, Paul Pogba, Mo Salah, and Raheem Sterling – in a rapidly shifting sequence of scenes and backdrops, set to ‘Presidente’ by Wost, featuring Ginette Claudette. Play Never Stops follows on from an epic 2019 for Scholfield having had his most prolific year to date, shooting campaigns for Stella, Skoda and Budweiser, aswell as winning Best Director and Music Video of the Year at the UKMVA’s for his video for Stormzy’s ‘Vossi Bop’. Scholfield is a self-taught filmmaker, who started out making street style music videos in the UK grime scene, for artists such as Pro Green, Kano, Wretch 32, Devlin, and Dizee. Scholfield has also directed record videos for Billie Eilish, Rosalia, and Dua Lipa (for which he won Best UK Pop Video at the UKMVA’s).
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