GERSON AGUERRI directs new campaign for LEGOLAND

CANADA London’s Gerson Aguerri has partnered with independent UK creative agency, Now, to create an imaginative film that takes a family lead by a little girl to the fantasy world of LEGOLAND Windsor – the amusement park where imagination rules. As the brand’s first TV campaign in collaboration with Now, the ad aims to drive guests to LEGOLAND Windsor Resort, bringing to life the full extraordinariness of the new world of MYTHICA and the first-of-its-kind immersive 4D flying theatre rideThe Flight of the Sky Lion. The viewer is taken on a journey from a little girl’s bedroom into and through MYTHICA, carried by the Sky Lion. The ride footage was filmed from the point of view of the girl, to make us feel like we’re stepping into another world, whilst demonstrating the unique and immersive experience offered by the 4D flying theatre ride. 

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