FEMKE HUURDEMAN directs new campaign for Libresse

Femke Huurdeman’s most recent film for Libresse was created by AMV BBDO for the brand’s most eco-friendly product yet. Titled #LetYourBodyFlow, the campaign celebrates the reality of periods: the clots and clumps, the endless spotting, the sort-of-discharge sort-of-blood, while promoting the brand’s most eco-friendly product yet, Intimawear. Aiming to counter the reductive diagrams seen in biology textbooks, this online and social-led campaign elevates blood to the status of art, representing different kinds of flows and experiences in all their beautiful chaos.

To view more of FEMKE HUURDEMAN’s work, click here.