DOMINIC O’RIORDAN directs new campaign for Autotrader

Curly’s Dominic O’Riordan has teamed up with Karmarama to direct a series of films for Auto Trader’s latest campaign – the brand’s largest integrated campaign to date. The timing of this new campaign capitalises on the brand’s leadership in the automotive category after a year where it was the go-to-destination for a record breaking number of car buyers.

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