DARREN ARONOFSKY Directs NEW Films For FDA Campaign

Acclaimed feature film director, Darren Aronofsky, continues his long standing relationship with award-winning cinematographer Matthew Libatique (‘A Star Is Born’‘Venom’) in two commercial films for The Food and Drug Administration’s tobacco prevention campaign ’The Real Cost’. Created by FCB NY to tackle tobacco use amongst teenagers, the campaign includes a free horror game for Xbox and PC, ‘One Leaves’, based on the statistic that three out of every four teens who smoke in high school will continue into adulthood despite trying to quit.

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