CHRIS BOYLE directs new campaign for FitXR Sport

Director Chris Boyle’s latest project is a campaign to launch a new, virtual reality, gamified workout system called FitXR. Created by Uncommon Creative Studios, and produced and edited by Private Island, the campaign brought the virtual reality-based workout programme to life in a high-octane ad set to a banging heavy metal track, which parodies the earnest approach to exercise, and exposes the insanity of the unpleasant, extreme workouts that people submit themselves to on a daily basis..‘thoroughly enjoyed collaborating with Uncommon on the creative to create this bonkers visual world.’ – Chris Boyle.

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